I spent several weeks speaking with 70 automotive paint protection film (PPF) installers to better understand the industry and the impact that OEM-direct installations of PPF could have on Xpel. I’d like to share what I learned. But before doing that, let’s bring everyone up to speed.
Most of Xpel’s revenue comes from selling a product that you may not even know exists. And that’s kind of the point. When installed right, paint protection film is hard to see. But its invisibility belies its utility. A thin and transparent wrap, comprised mostly of a versatile material called thermoplastic polyurethane, PPF protects a vehicle’s paint from scratches, bird droppings, acid rain, bug splatter, UV rays, and gravel strikes, with “self-healing” properties that allow the film to reconstitute itself after minor assaults.
It can be applied with varying levels of coverage, with material and installation costs for the consumer ranging from a few hundred bucks to partially cover a hood to $5k+ to wrap an entire vehicle:
