Thank you for all the messages. The outpouring of support from you guys over the last several days was an unexpected bright spot in this otherwise dark period. My family and I really appreciate it.
XPEL was a fun research project, hope you enjoy this write-up. I hope to be back in the saddle soon.
I spent several weeks speaking with 70 automotive paint protection film (PPF) installers to better understand the industry and the impact that OEM-direct installations of PPF could have on Xpel. I’d like to share what I learned. But before doing that, let’s bring everyone up to speed.
Most of Xpel’s revenue comes from selling a product that you may not even know exists. And that’s kind of the point. When installed right, paint protection film is hard to see. But its invisibility belies its utility. A thin and transparent wrap, comprised mostly of a versatile material called thermoplastic polyurethane, PPF protects a vehicle’s paint from scratches, bird droppings, acid rain, bug splatter, UV rays, and gravel strikes, with “self-healing” properties that allow the film to reconstitute itself after minor assaults.
It can be applied with varying levels of coverage, with material and installation costs for the consumer ranging from a few hundred bucks to partially cover a hood to $5k+ to wrap an entire vehicle: