Online dating has easy parallels to other online social experiences that if taken too seriously can lead to dubious outcomes. A dating app is like social media in that there are lots of people broadcasting themselves, making connections, and seeking validation. You might “like” a photo on Instagram as you might right-swipe on a photo in Tinder or Bumble. So as Tinder, Match Group’s largest property – accounting for 66% of paying users (”payers”), 60% of revenue, and 80% of EBITDA – ballooned to ~75mn monthly active users, it must have seemed only natural to consider human relationships in a more abstract, all-encompassing way. They could not only mediate romance but “social discovery”, “interest groups”, and eventually, “social entertainment”. They could foster connections that “span geographies, demographics, relationship status and genders in ways that dating services cannot, effectively providing a much larger addressable market than dating”.
From the chart above you say, “ Even in “mature” markets like North America and Europe, 43% of adult singles have yet to try a dating product.” But it looks like the chart shows the percentage who have used a dating app. So, would the number you are referring to be 57%?
From the chart above you say, “ Even in “mature” markets like North America and Europe, 43% of adult singles have yet to try a dating product.” But it looks like the chart shows the percentage who have used a dating app. So, would the number you are referring to be 57%?